Building Successful Nurture Campaigns
It’s a timeless scenario we all know: they meet, sense the instant mutual interest and suspect they may have met their ideal match. They could be perfect partners, but one of them just isn’t ready to commit yet.
Indeed, this particular tango is all too familiar to marketers. No matter how great a fit your product or service may be, more than 90 percent of B2B customers aren’t ready to buy right away. According to the 2011 B2B Marketing Benchmark Report, the biggest challenge faced by almost half of all marketers is a sales cycle that continues to grow – a challenge exacerbated by shrinking budgets and a troubled global economy.