January 17th, 2012
It’s a timeless scenario we all know: they meet, sense the instant mutual interest and suspect they may have met their ideal match. They could be perfect partners, but one of them just isn’t ready to commit yet. Indeed, this particular tango is all too familiar to marketers. No matter how great a fit your [...]
February 28th, 2011
According to a report from comScore, 60.7 million people in the U.S. owned smartphones during the three months ending in October. With this type of stellar growth, B2B marketers are seeing how and why an effective mobile marketing message needs to be a top priority for 2011. For companies already testing the waters in mobile [...]
February 10th, 2011
Generating demand and creating it to be forecastable sales pipeline is crucial to a company’s fiscal planning. Marketing groups are often asked to answer the following questions. -What benefit has your function brought to the organization? -Has your strategic plan and tactical mix helped contribute to topline revenue? -How effectively marketing is helping to create [...]
