January 17th, 2012
It’s a timeless scenario we all know: they meet, sense the instant mutual interest and suspect they may have met their ideal match. They could be perfect partners, but one of them just isn’t ready to commit yet. Indeed, this particular tango is all too familiar to marketers. No matter how great a fit your [...]
November 30th, 2011
Based on market trends, needs and forces, here are ten rules for the B2B Marketer that I’d suggest as imperatives to consider when strategizing for 2012.
February 10th, 2011
Generating demand and creating it to be forecastable sales pipeline is crucial to a company’s fiscal planning. Marketing groups are often asked to answer the following questions. -What benefit has your function brought to the organization? -Has your strategic plan and tactical mix helped contribute to topline revenue? -How effectively marketing is helping to create [...]
December 6th, 2010
Marketing professionals, particularly those in the B2B space, talk about integrated marketing but it is surprising how many marketing activities are still not “integrated” with the whole of marketing. I recently had a discussion with a non-marketing professional who reminded me that many of his colleagues do not understand what integrated marketing is. For these [...]
