By Terry McGee, Director, Northbound LLC in: Go-to-Market Strategy, LeadGen
Marketing professionals, particularly those in the B2B space, talk about integrated marketing but it is surprising how many marketing activities are still not “integrated” with the whole of marketing. I recently had a discussion with a non-marketing professional who reminded me that many of his colleagues do not understand what integrated marketing is. For these [...]
By Terry McGee, Director, Northbound LLC in: LeadGen
While Marketing 2.0 is about closer connectivity with Sales, it is also about the end point of our existence – connectivity with the marketplace and more specifically, with our prospects and customers. At the end of the day, it is our customers that make our payroll and while internal collaboration and listening to both internal [...]
