Demand Generation 2.0

Based on market trends, needs and forces, here are ten rules for the B2B Marketer that I’d suggest as imperatives to consider when strategizing for 2012.

As enterprises are racing to adopt social media, it is becoming increasingly apparent that there are some areas where Web 2.0 technologies are having a more dramatic impact than others.  Over the recent weeks, I have been actively engaging with friends, customers, partners and industry experts to understand and discuss where businesses appear to be [...]

We are in a new business climate – call it World 2.0.  You’ve undoubtedly heard about Business 2.0, Web 2.0 etc. – the idea behind this “2.0-fication” is that the critical paradigms governing business have changed radically – almost creating a new dimension of complexity around critical areas such as technology development, sales and marketing, [...]

There is a lot of talk about Enterprise 2.0 a term originally coined by Andrew McAfee in 2007 was then somewhat ahead of its time.  That time is now and enterprises are rapidly embracing this paradigm.  The central idea behind Enterprise 2.0 was the adoption of the social web, and all its attendant capabilities based [...]