February 28th, 2011
According to a report from comScore, 60.7 million people in the U.S. owned smartphones during the three months ending in October. With this type of stellar growth, B2B marketers are seeing how and why an effective mobile marketing message needs to be a top priority for 2011. For companies already testing the waters in mobile [...]
February 10th, 2011
Generating demand and creating it to be forecastable sales pipeline is crucial to a company’s fiscal planning. Marketing groups are often asked to answer the following questions. -What benefit has your function brought to the organization? -Has your strategic plan and tactical mix helped contribute to topline revenue? -How effectively marketing is helping to create [...]
February 1st, 2011
Traditional marketing efforts to generate leads have been very costly. One way to get more from your marketing efforts at a lower cost is to meet your customers where they are—on the Internet. With marketing automated CRM, you can automatically capture leads when people find your site and fill out your Web forms. You can [...]
January 18th, 2011
The job of a worker bee is: tending and feeding young bees (larvae), making honey, making royal jelly and bee bread to feed larvae, producing wax, cooling the hive by fanning wings, gathering and storing pollen, nectar and water, guarding the hive, building, cleaning and repairing the comb, and feeding and taking care of the [...]
